Wednesday, June 9, 2010

Brief Book Review: Life, Inc.

The subtitle of the book is How Life Became a Corporation, and How to Take it Back, a fairly loaded title but a pretty accurate one. The books presents the history of the corporation, tracing all the way back to the Renaissance. Along the way, author Douglas Rushkoff develops ideas about the system and proposes alternatives.

One of the main thrusts of the book is that corporations are not a natural part of the world, but a human creation, with certain biases that, after a while, we have all started to take for granted. Even our centralized system of money is not the only way to do things.

A most interesting idea is made in discussing using two concurrent currency systems, one centralized and one local. He explains that such a system was in place during the Middle Ages, and he points out some reasons why it might not be such a bad idea now.

The other main thrust is that in the age of corporations, we've all started to behave more like them, expending effort to adjust our "bottom line", whether that's measured in net worth or in material consumption. This is even at the expense of relationships or other societal goods that really make us human.

It's an interesting read if you're inclined to read about economics, or about societal issues, but especially if you like to learn about both.

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