Wednesday, March 3, 2010

February Book Roundup

February reading went well—here are the five books I managed to complete in this short month.

The happiness project by Gretchen Rubin

A fascinating tale of a year-long plan to become happier. I particularly enjoyed hearing the personal moments that she shares, especially when she is open enough to describe moments in which she failed at her goals. An inspiring read.

Naked Economics: Undressing the Dismal Science by Charles J. Wheelan

On the recommendation of a friend, I put this at the front of my "to read" list. It proved worth the effort—Wheelan is a great storyteller and shares what economics has to teach us about the world around us. He carefully describes the delicate problems we face in balancing harsh capitalism and market-destroying protectionism. In my reading, one question kept popping up: should we help the size of a pie (like our global economy) increase at all costs, or try to guarantee that everyone gets some piece of that pie?

Cradle to Cradle: Remaking the Way We Make Things by William McDonough

A brilliantly conceived book whose time has come. Written by a couple of designers, the narrative centers around what can be done to avoid the incessant debate between accommodating growing human needs and preserving nature's own delicate balance. They propose making things in ways that are actually positive to the environment they inhabit, and they exhibit several case studies, some of actual projects they have done.

Phrases That Sell by Edward W. Werz

As part of my self-improvement quest, I've been investigating the web site of Take Back Your Brain, a site founded around the idea of using the tool of advertising to your own ends, and on your own brain. What a great idea! This book is a reference book that was actually pretty helpful in coming up with some new ideas.

Clouds in a Glass of Beer by Craig F. Bohren

This is the awesomest book I've ever read on atmospheric physics. Though it's on a seemingly arcane topic, he poses and then answers all sorts of interesting questions, from "Why is wet sand darker than dry sand?" to "Why is cars' exhaust so much more visible when they first start than after they've been going for a while?" These are things worth thinking about, and this book really has changed the way I see the world. (Caution: your spouse might not be thrilled when s/he finds you deep in analysis of the steam coming off of cooking food.)

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