Thursday, March 18, 2010

How Are You Selling?

Related to an earlier discussion of knife salesmen (or other door-to-door sellers of wares), what type of approach do you take? Do you look for people's needs and try to fill them? Or do you create a service and find people who can be convinced that they need it?

You might not sell knives door-to-door, but if you have a desire to sell anything, you might want to ascertain what products would sell briskly in your local market, then tailor your production to that. (I think this is what is meant by "market research", but I'm not sure about that.)

Even if you're just hunting for a job, you can view this as selling your time and talents to a company in exchange for money. In fact, you might find this a useful tactic: instead of finding companies and pitching your talents to them, try finding a company you'd like to work for, then finding out what they need. If you can fill that need, even if it's not your primary skill, that might be a better tack to take to get your foot in the door. If you can't meet that need, do you have the means of making yourself better able to meet it?

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